Many people may not even have heard of the denim industry. But in fact, the vast majority of people in the world have already lived in the cultural atmosphere created by this industry. As long as we just turn on the TV, those ads that sell mobile phones, sneakers, jeans, and drinks. There is always a group of young people wearing baseball caps or headscarves and wearing loose clothing. Or even put on a jacket with a hood and step on sneakers. Dancing, running, or doing other movements there. This is the cowboy style.
In addition to the typical cowboy style that can be seen on TV commercials and variety channels. If we take to the streets, or even places where the young and new middle class are concentrated. That kind of denim style is very common. Some young upstarts wear cowboy hats and hang a cool wireless mobile phone device.
The cowboy style is certainly not out of thin air. The formation of a style is mainly through the product, and the behavior and cultural code created by the product. Therefore, style is naturally also an industry. What is the scale of the so-called denim industry? According to the official estimates of experts, the denim industry accounts for about a quarter of all arbitrary consumer behaviors in the United States. Jufan clothing, footwear, apparel accessories, sports equipment, television, magazines, movies, and advertisements. And mobile phones, soft and strong beverages, chain fast food, records, modeling, cosmetics and art industries. There are also economic activities related to life, such as the financial industry and the ball game industry, which are all penetrated by it. Even some unorthodox brand names can’t resist the consumer penetration caused by denim style, and approach it.
